Quiz : 17/10/2006 - QM - Hemant Mainkar

Q # Question : Corporate
1 This Automobile Major’s name means “I roll” in Latin. Which company are we talking about?
2 Haagen-Dazs: the internationally popular premium brand of ice-cream. What is Haagen-Dazs’s country of origin?
3 This global corporation’s name means “Crossroad” in its native language. Name the company and the country of origin.
4 An internationally famous company / brand was owes its name to the adjacent pictures. Which company / brand & what is the connection? {Images of 'padmasana'}
5 What is the origin of the name Starbucks?
6 This company’s name translates as “Heaven Blesses Hard Work Store”. This is strange since its products are in no way associated with work. Which company are we talking about?
7 The man in the picture is Ingvar Kampard, a Swede. He has created a global company that is respected for its innovative products and ideas. Which is the company and how did it get its name?
8 Identify this Business Leader.
9 Globally, one of the most widely recognized company names – Xerox. How did it originate?
10 In 1959, Dupont invented the wonder fiber Spandex, with amazing elastic properties, strength and durability. It is used extensively in sports apparel, swimwear, undergarments, and many other applications. How did ‘Spandex’ get its name?
11 One of the global superbrands is a wholly owned subsidiary of the Deutsche Post World Net group. Which one?

Answers
1) The Swedish auto major VOLVO
2) USA! Contrary to common belief, the name is not European; Reuben Mattus of New York city simply chose two made-up words meant to look European to American eyes. This is known in the marketing industry as ‘foreign branding’.
Carrefour (France)
3) Lotus Software - Mitch Kapor named his company after 'Lotus Position' or 'Padmasana'. Kapor used to teach Transcendental Meditation in Maharishi Mahesh Yogi’s ashram.
4) Starbucks - named after Starbuck, a character in Herman Melville's whaling novel, Moby-Dick.
5) Nintendo - composed of 3 Japanese Kanji characters Nin-ten-do. The first two can be translated as "Heaven blesses hard work"; ‘do’ is a common ending for any store.
6) IKEA - The name IKEA comes from a clever acronym using the initials of Ingvar Kamprad, who was from a family farm called Elmtaryd, near the village of Agunnaryd. The acronym is for a Swedish phrase but it turns out to be the same in English, Ingvar Kamprad's Economical Alternative.
7) Mikhail Khodorkovsky, ex-head of Russian Oil company Yukos.
8)The inventor, Chestor Carlson, named his product Xerox as it was ‘dry’ copying, markedly superior to the prevalent wet copying process. The Greek root `xer' means dry.
9)’Spandex’ is an anagram of ‘expands’.
10) DHL

Q # Question : GK
1 Of all the current Olympic games events, which ones will not be held at the London 2012 Olympics?
2 If you are performing a “Turing Test”, what are you trying to assess or evaluate?
3 Visual question: Identify these celebrities
4 We all know the meaning of “Acronym”. But, what is referred to as a “Backronym”?
5 Visual question: The above photographs depict extremely famous landmarks. Identify the structure / city.
6 In Astronomy, what is meant by the term “Lunation”?
7 Visual question: Identify the outdoor activities depicted above
8 What is “Nomatophobia” or “Onomatophobia”?
9 The above picture was taken during the launch of the 33rd Asterix comic book that came out recently. Name the book.
10 In Cricket, what are the different ways in which a batsman can get out without the bowler getting credit?
11 Name the main layers of the earth’s atmosphere

Answers
1) Baseball & Softball
2) Artificial Intelligence. Turing Test is a criterion proposed by British mathematician Alan Turing in 1950 for deciding whether a computer is intelligent.
3) Sania Mirza & Arun Nayar
4) A word interpreted as an acronym that was not originally so intended. This is a special case of what linguists call `back formation'. E.g. BASIC
5) Inverted Pyramid at Louvre museum (Paris) & Dome of Rock mosque or Al Aqsa mosque (Jerusalem)
6) The period between successive new moons (29.531 days) [also called lunar month or synodic month]
7) Sand surfing & Hang-gliding
8) A fear of names or other words because of their meaning (from the Greek word onoma meaning `name‘)
9) Asterix and the Falling Sky
10) Timed out, Handled the ball, Hit the ball twice, Obstructing the field, Run out
11) Troposphere, Stratosphere, Mesosphere, Thermosphere

Q # Question : Business Books & Terms
1 Robert Kaplan and David Norton developed the concept which links company's current actions to its long term goals. Name the concept?
2 What is “missionware”
3 Which business person’s name means “Enlightened prosperous rice fields – refer his famous book
4 What are Zombies
5 What is a black knight
6 We know of bulls and bears. What is a stag
7 What is a sweat equity
8 "Beyond he blue mountains" is whose autobiography?
9 Fill in the blank (pyramid showing the words "physio, safety, social, blank, self-actualisation from bottom to top)
10 In marketing terminology who are backseat consumers?
11 In management jargon what is known as "Semiotics"?

Answers
1 Balanced scorecard
2 Products given free to employees with product-logo for promotion, eg t-shirts
3 Akio Morita, described in his book Made in Japan
4 Companies that are insolvent/bankrupt but continue to operate, while waiting for a takover
5 Hostile takover company
6 Speculators who hold stocks for very short intervals in order to make quick profits
7 The equity that is increased due to the labor of the owner
8 JRD Tata
9 Self-esteem
10 Kids
11 Study of symbols and signs and their impact on consumer behavior

Q # Question : Brand & Ads
1 Name the brand they have launched
2 For which corporate Carolin Davidson designed the logo for $30 while she was a student in Stanford University?
3 This engraved logo was used on the products trial-manufactured by the company in 1934, but not released in the market. Identify the brand
4 Who created the mascot Amul Moppet
5 Name the brand/company she runs
6 Who said this – “I have done more than anybody else to change the face of mankind”
7 What is common to the brands Rolex and Hallmark
8 On 7 Jan 2004, Toyota Canada announced the name of the new car, calling it the “new wave of bold style”. The original name was dumped when the car was released in Jan 2005. Its now called the Celica Sports Package. What was the dropped name
9 How did the name Epson come about
10 "Impossible is nothing" whose tagline ?

Answers
1 Simputer
2 Nike Swoosh
3 Kwanon = Canon
4 Sylvester Da Cunha
5 Meg Whitman
6 King Camp Gillette
7 Same logo
8 Tsunami
9 "Son of EP" - in memory of EP-101 the world's 1st miniature dot matrix printer
10 Adidas